In his early teens he soon realized he had a passion for music in film, but also enjoyed mixing music with his DJ equipment. Some of his inspiration came from great producers like Trevor Horn, Stephen Lipson but also the great filmscore composers.
In 2001 he joined BMG Production Music where he acted as Scandinavian Manager for 7 years- with great success & results.
Beginning 2008 he started up his own business,
AUX Publishing AB, together with Pernilla Österberg, representing several indie labels.
In 2009/2010 the succesful & creative publishing company AMG Scandinavia was founded. During following years AMG contracted agents on a worldwide basis where their Swedish catalogue, ADAPT, is used frequently in various film & TV productions.
In 2020, AUX & AMG merged into 1 company-
AMG Scandinavia AB, which is now owned & controlled 100% by Mr Hinrichs.
Patrik also runs his own admin music publishing company called Route 276 and is a huge fan of Indian motorcycles, riding his Indian Chief Vintage whenever possible.
Patrik Hinrichs Founder & Owner